It’s easy to assume that social networking channels such as Facebook and Twitter are only for consumers. But they can be very powerful communications opportunities for B2B companies as well. Simply put, your prospects and customers are using these services and are being influenced every day by what they read.
Are you part of the conversation? Are you influencing the market?
Eastwick Communications has developed the Social Media Audit to help you understand, measure, and improve how you can use social media to achieve your business goals.
The free Eastwick Communications Social Media Audit will:
- Deliver insight into the online conversations that are already taking place, whether or not your company is included in those conversations. Influence happens online, and you’re missing an opportunity to influence the market if you’re not engaging.
- Increase understanding of your customers, their concerns, how they’re participating in these sites, the topics they raise and the questions they ask.
- Provide high-level suggestions on how to increase your presence in appropriate social networks.
- Identify how to improve your search engine results through optimizing your website and through increased external links to your website from social networking sites and blogs.
See a detailed description of the Social Media Audit.
To request a Social Media Audit, please complete and submit the form below.
Social Media Audit – Detailed Description
The free Eastwick Communications Social Media Audit will give you insight into your company’s current online footprint. As part of the audit, Eastwick Communications will review:
- Social networks: LinkedIn, Facebook
- Blogs for your competitors, your industry, and related media
- Microblogs: Twitter
- Your website with a particular eye to how optimized the site is for search engines
Your personalized report will include:
- The current online footprint in each reviewed site for:
- Your company
- Your top three competitors
- Your industry as a whole
- The level of presence as measured by key metrics appropriate for each channel, such as:
- Number of questions posted and associated answers
- Types of questions
- Number and the nature of comments, dialogs, or conversations
- Established groups with membership numbers
- Frequency of mentions
- Number of followers
- Number of community members
About Eastwick Communications
Eastwick Communications is one of the top independent technology PR agencies in the country and is an early adopter of social media as a B2B marketing tool. For more than 15 years, Eastwick has helped put emerging technology companies on the map, built category leaders into multi-billion dollar enterprises, and developed global businesses into powerhouse brands. For more information, visit our home page.